Many of us jump into web marketing without any real thought about what we want to achieve. In this podcast, Neil and I discuss the creation of a Digital Marketing Implementation Plan. Having such a plan can positively influence our website design, the channels we choose to market through and the actions we look to track on our Analytics. Follow the five steps we chat through and you might just find your web marketing begins to glue together from the answers you find for our own business. Listen here, or subscribe via iTunes at https://lrd.to/positively-sparking. At the beginning of the episode, we’re accidentally joined by a talented flute player in the studio downstairs. Hopefully, this won’t disturb your listening too much!