Phil Argent is the Chief of Digital at, one of the UK’s buzzing companies online in 2017. Phil has been around in the digital world from it’s very beginnings in the pre-Google, pre-Social Media and pre-PPC launch of the web. Phil discusses how starting his career in two of the pioneering online companies inspired his thinking and set him on a path of learning about and utilising the new digital tools growing online. Phil outlines how he believes brands should reach their market online in 2017 and connects back to his belief that testing is paramount to all digital success. Finally, we discuss the rise of the CDO (Chief Digital Officer) and why this role is growing in popularity across the major brands of the world. If you are looking for true insightful thinking on the world of digital, this is the podcast for you. Listen here or subscribe via iTunes on You can also subscribe to our weekly podcast updates on email via