How to Setup Your First Adwords Campaign for Success


Are you interested in getting stuck into Google Adwords, but not sure where to start? Maybe you’ve already dabbled with Adwords and now want to get your first real campaign up and running?

Either way, I can help you move forward by arming you with all the knowledge and tools you need to feel confident working with Adwords.

Pay-per-click (PPC) advertising utilising Google’s Adwords platform is nothing short of a breakthrough for small businesses. Suddenly, you no longer need those big SEO budgets to be competitive in the search engine results pages (SERPs) and get your business listing at the top of Google.

Plus, you only pay when your ad is actually clicked, meaning you’re not wasting money on initiatives that might not bear fruit.

My Adwords course is specifically designed to help you get your first PPC campaign set up and running. In fact, we’ll go through every step together, so you don’t only get taught, but you learn the entire time. This means that you’ll not only get your campaign setup, but you’ll know how to duplicate the steps again in the future.

Moreover, the course will be tailored for your individual business, meaning you won’t be subjected to a leadoff generic training, but customised learning that relates to YOUR business.

You’ll learn how to:

  • Navigate the Google Adwords platform
  • Choose the most relevant keywords for your target audience
  • Write effective ad copy that converts
  • Laser-target your ads to suit your audience
  • Optimise your ads to boost their visibility and reach
  • Use ad extensions for better visibility and greater ROI
  • Analyse the performance of your campaign and make the necessary adjustments to optimise them

In addition, I’ll introduce you to all the great tools we use here at Positive Sparks, which will help you further optimise your campaigns to improve their ultimate success going forward.

There’s more! You’ll also get a FREE Adwords voucher worth 120 euros that you can spend on the platform.

And last, but certainly not least, I’ll show you how to connect with Google through your Adwords representative. I’ll show you what they can help with, how to call them, when to call them and more.

As with every Positive Sparks’ course:

  • We work on YOUR business. That means you’ll learn and develop your business as we progress.
  • Everything we do is UK focused. We bend web marketing theory, which is often US focused, to make it much more applicable for the UK market and culture.
  • Every one of our courses is reworked to provide the greatest value for you and your business. So, if your business is B2B, we’ll focus on B2B channels.  B2C, B2C channels and so on and so forth.
  • All 1:1 courses are recorded and you get to keep the videos for future reference. This is especially useful if we are working on your individual business.
  • All courses come with a 90-day post-course support option that you can take advantage of with no obligations.

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