Mike Anderson is the Managing Director of Hale Events (see http://www.hale-events.com), a company who specialise in creating great stride events for the UK’s famous South West Food and Drink industry. Discover how Hale Events found their way into this very specialist area of trade events. Learn how they ensure their business grows and changes with the demands and trends of wider society – a business skill that is relevant to all of us, no matter what our core business may be. Listen here or subscribe via iTunes on https://lrd.to/positively-sparking. You can also subscribe to our weekly podcast updates on email via https://bit.ly/webmpack