Do You Really Need Granular Attribution? Here’s the Truth About Incrementality in Meta Ads for Ecommerce

Category: Positive Sparks News Let’s be honest: we’ve all been staring at our Meta Ads dashboard, seeing a ROAS of 6.0, and then looking at our bank balance and thinking, “Where’s the money, Lebowski?” We’ve spent the last decade obsessed with granular attribution. We wanted to know exactly which click, on which specific ad, at […]