Retail Media vs. Meta Ads: A DTC Brand’s 60-Day Split Test With $43k in Revenue at Stake

What happens when a health supplement brand gives Walmart Retail Media and Meta Advantage+ the exact same budget for the exact same 60-day window? That’s the question behind this split test, and you know, the answer was more useful than a generic “winner versus loser” headline. We ran both campaigns with equal budgets: $10,000 into […]