About Phil Byrne
My name is Phil Byrne, welcome to my company – Positive Sparks. I am a web marketeer with nearly 20 years experience in the online world. Across that time, I ran my own online travel business, was a director of a multi-skill marketing company and, more recently, launched Positive Sparks. All experiences that allowed me to work with all kinds of people finding their way to success online.
I have my own style of web marketing. An approach that looks to balance the blend of Brand and Sales within your online marketing and place the right message in front of the right person at the right time. PPC and Data allows me to mix my creative and tech-loving sides together, the science inspiring and reporting on the creative ideas all good marketing needs. I also have some great experience in running a business overall, both on and offline. In fact, one of the main differences I will bring to your web marketing is an understanding of how to look at it in terms of your overall business model. I’ll show you how to work out your key web marketing metrics, how to track the return and costs of each of your web marketing channels, how to work out your fundamental costs per new customer and how to look long term and begin to realise your potential lifetime customer values. Most importantly, I’ll show you how understanding these metrics helps you grow your business profitably.
Underpinning my approach to web marketing are two main practices that I follow:
Firstly, we track everything. Our audience will tell us what they want if we are willing to listen and it’s through our web tracking that we are able to listen to their actions. These actions will speak far louder than any words can, if you let them. I will help you listen and react to what they tell us.
Secondly, we are in the age of “paid for” advertising online. We have advertising options spanning search, social, mobile and every device our audience might choose to find you with. I believe that Pay Per Click (PPC) offers you the most effective way to create a business growth system online. I will help you discover and place great ads for your audience in all the right places for your business. My belief in PPC does not mean that any of the other forms of web marketing don’t matter, they do. In fact, I positively encourage you to pursue SEO, Social Media and any other form of online promotion you do.
You can learn more about me on our weekly podcast Positively Sparking.
Working With Positive Sparks
We knew that we needed to work with someone who had deep understanding of digital and could work at pace. The team have been brilliant, always on call when you need to verify any assumptions and always a confident voice when we were looking to invest marketing budgets at pace.
Phil Argent, Director of Digital, Gin Festival
Phil and Jo are a pleasure to work with, from initial briefing to the end of the project, they keep you informed and ensure that campaigns are running to their full potential. It’s great to have such a reliable and knowledgeable team supporting our digital campaigns.
Kerri Popperwell, Marketing Office, Falmouth University
Positive Sparks are masters of Internet marketing. They are professional, reliable and are an absolute pleasure to work with.
Sam Goodwill, Director, Lavender World
We have worked with Positive Sparks for a few years now and their knowledge of internet marketing and advertising is excellent. The good work they do has ensured we receive quality traffic to our website on a daily basis.
Rob Ellis, Director, West Yorkshire Steel
Get in touch and we’ll walk you through how we, PPC and Data can all work together for you.