Amazon Owns Your Customers.
We Help You Build a DTC Channel That Doesn't.
Commission-based advertising for Amazon sellers. We run Google Ads, Meta campaigns, and affiliate programs that drive qualified traffic to your DTC store - so you can capture customer emails, own the data, and build a business that doesn't depend entirely on one platform.
What We Do:
- Run Google Ads, Meta campaigns, and affiliate partnerships driving buyers to YOUR site
- Implement first-party pixel tracking so you own customer relationships (not Amazon)
- Get paid on commission only when we generate incremental DTC revenue
- Commission-based advertising for Amazon sellers building real DTC channels.
You're Making Money on Amazon. But You Don't Own Anything.
Can you email them? No.
Can you offer them a discount? No.
Can you tell them about your new product? No.
Can you ask for a review? No.
Amazon decides all of that. Their customer. Their rules. Their data.
You're not building a brand. You're fulfilling orders for Jeff Bezos.
And When Things Go Sideways...
Algorithm change tanks your visibility? You absorb it.
Competitor undercuts you by 50p? You absorb it.
Amazon launches a private label version of your product? You absorb it.
No leverage. No alternative. No way out.
"But I Have a Shopify Store..."
If your Shopify store gets minimal traffic while Amazon carries your entire business, you don't have a DTC channel. You have a placeholder.
Traffic doesn't happen by accident. That's what advertising is for. That's what we do.
What you're actually missing
Customer Ownership = The Whole Game
On Amazon, you're anonymous. Customer buys three times and you still can't contact them.
On DTC:- Every email belongs to you
- Every SMS subscriber is yours
- Every website visit builds your retargeting audience
- Every purchase gives you data to find more customers like them
This is the asset. Not the revenue. The relationship.
Retention Systems That Actually Work
DTC lets you run:
- Post-purchase email flows
- Replenishment reminders
- Subscribe-and-save models
- Bundle offers
- VIP tiers
- Loyalty programs
One-time buyers become repeat customers because you reminded them, not because Amazon felt like it.
Pricing Control
DTC gives you the margin back. You decide pricing. You decide structure. You decide positioning.
A Brand, Not Just a Listing
DTC is where you actually tell your story:
- Why you started this
- What makes it different
- How it works
- What customers say
- Before-and-afters
- Social proof that converts
This is where brands exist. Not on a marketplace listing competing with 47 others.
Platform Independence
- Changes fees
- Tweaks the algorithm
- Suspends your account
- Decides you violated some vague policy
Your business stops.
DTC is the second engine. The safety net. The leverage that makes you less fragile.
Here's the Bottom Line:
You keep Amazon. You add DTC. You stop being completely dependent on someone else's platform.
That's what we build. And we only get paid when it works.
Why advertising (and why now)
"Can't I Just Drive Organic Traffic?"
Advertising gives you a different advantage: control and speed.
While you're building organic, advertising lets you test what actually converts, learn which messaging works, and start capturing customers today.
Most successful DTC brands use both. Organic builds over time. Advertising turns on immediately.
Here's What Advertising Actually Does:
You decide how many people see your store. You control the flow. You scale what works.
Captures people already searching for you.
When someone Googles your brand name, do they land on your Amazon listing or your site? If you're not running Google Ads, you're sending free traffic to Amazon where you don't own the customer.
Creates demand from people who've never heard of you.
Meta finds cold audiences who match your best customers. You're not waiting to be discovered. You're putting your product in front of the right people.
Builds your retargeting audience.
Every site visit = another person you can bring back. Most people don't buy on first visit.
Retargeting is how you convert interest into revenue.
Gives you data to scale.
Which creative works? Which audience converts? Which offer drives the highest AOV? Advertising tells you. Organic doesn't give you this speed of learning.
Brings in affiliates who amplify your reach.
Top-of-funnel traffic from publishers, bloggers, and content creators — you only pay commission on sales. They drive awareness, you capture the customer.
The Difference
Without Advertising
- Waiting for traffic to find you
- Guessing what messaging works
- No customer capture happening
- Amazon controls your brand searches
- One traffic source (fragile)
With Advertising
- Qualified buyers on demand
- Testing and data-driven decisions
- Building your email list and pixel audience
- You own your brand searches
- Multiple channels (resilient)
Your Shopify store isn't the problem. The traffic is.
How we drive traffic to your dtc store
Google Ads: Capture Active Buyers
Brand searches: When someone Googles your brand name, we make sure they land on YOUR site (where you capture the email), not Amazon (where you don't).
High-intent keywords: “Best [product] for [problem]” — people ready to buy. We target these searches so they find you.
Shopping campaigns: Your products appear with images, prices, and reviews when people search. We optimize your product feeds for maximum visibility.
Comparison searches: “Alternative to [competitor]” or “vs [competitor]” — we capture people actively researching and comparing options.
Result: Traffic from people already looking for a solution. High intent. Ready to convert.
Meta Ads: Create Demand From Scratch
Creative testing: We test multiple angles simultaneously — UGC content, founder stories, benefit-focused hooks, social proof. Find what resonates, scale what works.
Cold prospecting: Build new audiences from scratch. This is where real growth happens — not just capturing existing demand, but creating new demand.
Scaling winners: Once we identify creative + audience combinations that drive profitable sales, we pour budget into them for predictable acquisition.
Result: Net-new customers who wouldn't have found you organically. This is how you scale beyond search traffic.
Affiliate Marketing: Top-of-Funnel Traffic
What we handle:
- Network onboarding and publisher recruitment
- Commission structure design (aligned with your margins)
- Performance tracking showing which affiliates drive real revenue
- Ongoing optimization — scale top performers, cut underperformers
What this gives you:
Top-of-funnel awareness: Publishers, bloggers, and content sites introduce your brand to new audiences through trusted third-party voices.
Google Shopping affiliates: Publishers running their own Shopping campaigns promoting your products (commission-only). Amplifies your Shopping presence without increasing your ad spend.
Remarketing partners: Email lists, cashback sites (TopCashback, Honey, Quidco), and loyalty programs that retarget your site visitors through channels you don't own. More touchpoints bringing people back.
Conversion publishers: Review sites and comparison platforms sending pre-educated traffic that converts at higher rates.
Why this matters: Affiliates drive awareness-stage visitors. You capture them with your pixel. You retarget them through your owned channels. Lower acquisition costs, traffic diversification, and if your ad account has issues, affiliate traffic continues.
First-Party Pixel Tracking: Own Your Data
We implement first-party site pixels that capture visitor behavior as YOUR data — not platform cookies that get blocked.
What this enables:
Retargeting that actually works: Build custom audiences and retarget across Google, Meta, and affiliate networks — even when browser-based tracking fails.
Real attribution: See the complete customer journey across all channels. Which traffic source actually drives revenue? Which creative converts best? Which affiliates perform? You'll know.
Audience ownership: Every visitor becomes data you control. Build lookalike audiences from your best customers. Segment by behavior. Use it across all platforms.
Cookieless future-proofing: Platforms change policies constantly. Your first-party data doesn't disappear when they do.
Result: You finally know what works. And you can retarget warm traffic instead of letting 90% of visitors disappear forever.
Our Multi-Channel Strategy
Not one channel. A complete system working together to drive traffic to YOUR store.
Commission-based (we only win when you win)
We don't work that way.
Phase 1
• First-party pixel tracking (you own the data)
• Google Ads campaigns (Search + Shopping)
• Meta Ads campaigns (creative testing + prospecting)
• TradeDoubler affiliate integration (publisher recruitment)
• Clean attribution (know exactly what's working)
Phase 2
Not revenue you were already making. The NEW revenue our campaigns drive to your DTC store.
You pay Google/Meta directly for ad spend. You pay affiliates their commission directly. We get paid when you make money.
If customer acquisition cost is too high, ROAS is too low, or campaigns aren't profitable - we don't earn commission. Simple.
Transparent Weekly Reporting
• CAC by channel (Google, Meta, affiliates)
• ROAS by campaign
• Contribution margin
• Incremental DTC revenue
• Top-performing affiliates
• What we're testing next
No fluff. No vanity metrics. Just outcomes that matter.
Why This Model Works
We make money when you make money (we take a % of revenue). Our incentive is your profitability.
Different incentives. Different outcomes.
What we do
Paid Advertising Management
Meta Ads – Cold prospecting (audience building, creative testing), retargeting (site visitors, engaged audiences), creative strategy (hooks, angles, winning combinations).
Microsoft Ads – Lower CPCs, older demographics, often-overlooked profitable channel.
LinkedIn Ads – B2B products, professional buyers, corporate wellness targeting.
Pinterest/TikTok – When relevant for your product category and target audience.
Affiliate Marketing Management
Top-of-Funnel Publishers – Content sites, deal platforms, cashback networks driving awareness traffic.
Google Shopping Affiliates – Publishers running Shopping campaigns for your products (commission-only, amplifies your visibility).
Remarketing Partners – Email lists, loyalty programs, cashback sites retargeting your visitors beyond your owned channels.
Conversion Publishers – Review sites, comparison content sending pre-educated, high-converting traffic.
Performance Optimization – Track which affiliates drive real revenue, scale winners, optimize or cut underperformers.
Tracking & Attribution Infrastructure
GA4 Setup & Configuration – Proper event tracking, conversion measurement, customer journey analysis.
Server-Side Tracking – Bypass iOS restrictions, capture accurate conversion data when browser tracking fails.
Cross-Channel Attribution – See which sources (Google, Meta, affiliates, organic, email) actually drive revenue and contribute to conversions.
Strategy & Optimization
Landing Page Guidance – Conversion optimization recommendations, what's hurting performance, what to test next.
Multi-Channel Funnel Strategy – How top-of-funnel affiliates feed retargeting, how channels work together for maximum efficiency.
Budget Allocation – Data-driven decisions on where to scale spend, where to test new approaches, where to cut losses.
Weekly Campaign Optimization – Continuous improvement across all channels based on performance data.
Strategic Partnership & Support
You're not just hiring an advertising agency. You're getting a strategic partner whose revenue depends on your DTC growth.
Who this is for
You're a Good Fit If:
• You have a Shopify store (or are ready to build one)
• Your product margins support paid acquisition (typically 40%+ after COGS)
• You're tired of Amazon owning 100% of your customer relationships
• You want platform independence and customer data ownership
• You're ready to invest in traffic acquisition (minimum £3–5K/month ad spend)
• You prefer commission-based partnerships aligned to outcomes over fixed retainers
You're NOT a Good Fit If:
• Your margins are too thin to support paid customer acquisition
• You expect guaranteed results in 30 days (building real DTC takes 3–6 months)
• You're not willing to invest in proper tracking infrastructure
• You're looking for someone to build your entire DTC operation (we drive traffic and provide strategic guidance, you handle store operations)
FAQs
Won't DTC cannibalize our Amazon sales?
No. Most brands see Amazon revenue stay flat or grow because DTC advertising builds brand awareness.
When you run Google brand search campaigns and Meta awareness ads, more people search for your brand name – which helps your Amazon listing visibility too.
DTC becomes your customer-capture and retention channel. Amazon remains your powerful demand-capture platform. They work together, not against each other.
We already have a Shopify store but it barely sells. Why?
Because traffic doesn’t happen automatically. A beautiful store with no visitors is just a website.
We drive qualified traffic through Google Ads, Meta campaigns, and affiliate partnerships – so you can test what converts, capture customer data, and build your DTC channel into a real revenue source.
Why can't we just email our Amazon customers to buy direct?
Because traffic doesn’t happen automatically. A beautiful store with no visitors is just a website.
We drive qualified traffic through Google Ads, Meta campaigns, and affiliate partnerships – so you can test what converts, capture customer data, and build your DTC channel into a real revenue source.
Why can't we just email our Amazon customers to buy direct?
Amazon’s Terms of Service strictly prohibit soliciting customer emails or redirecting buyers off-platform. Violating this gets your Seller account suspended.
That’s exactly why you need to build your DTC audience through advertising from day one – capturing customers who come directly to your site where you own the relationship.
Aren't Google and Meta ads too expensive now?
Ads are expensive when tracking is broken, targeting is sloppy, creative is generic, and there’s no strategic optimization.
We optimize the complete system – creative angles, audience targeting, attribution accuracy, affiliate integration, performance measurement – so ad spend stays inside profitable CAC targets.
Brands losing money on ads treat it as “set it and forget it.” We treat it as continuous testing and optimization.
Our DTC site doesn't convert well. Will advertising still work?
We’ll flag major conversion issues during the initial audit. If your site has serious problems (unclear value proposition, broken checkout flow, no trust signals), we’ll tell you before scaling spend.
As your strategic partner, we’ll guide you on what needs fixing and can recommend CRO specialists. We focus on driving qualified traffic, but we help you understand the full funnel.
How long until we see results?
Most brands see proof of concept in 4-6 weeks – meaning we’ve identified what drives profitable acquisition and have early wins to build on.
Real scale typically happens around month 3-4 once we’ve tested multiple creative approaches, refined audience targeting, and onboarded key affiliate partners.
This isn’t “flip a switch and double revenue tomorrow.” It’s build, test, optimize, scale
What happens if campaigns don't work?
Commission-based means we only get paid when you make money. If campaigns aren’t driving profitable incremental revenue, we don’t earn commission.
We’re not locked into long-term contracts. If it’s not working, we adjust strategy or part ways. That’s the alignment – our success depends entirely on your DTC growth.
Do we need a big advertising budget to start?
You need enough to test properly and gather meaningful data. We typically recommend minimum £3-5K/month in ad spend during the initial testing phase.
That gives us room to test multiple audiences, keywords, creative concepts, and affiliate partnerships to find what works before scaling.
Once we prove profitability, budget scales accordingly. Affiliates are performance-based (commission-only), so they don’t require upfront ad spend.
What if we're already working with another agency?
Then ask yourself: Are they commission-based? Are they truly aligned to your DTC outcomes, or getting paid the same retainer whether your store grows or not?
Most of our clients come from agencies that weren’t moving the needle. We’re happy to audit your current campaigns and show you what we’d do differently.
How do TradeDoubler affiliate partnerships work?
We handle everything:
- Network integration and account setup
- Publisher recruitment (content sites, deal platforms, cashback networks, review sites)
- Commission structure design aligned with your product margins
- Performance tracking showing exactly which affiliates drive revenue
- Ongoing optimization and management
You approve commission rates and brand guidelines. We execute and manage the entire program.
Do affiliates need a separate advertising budget?
No upfront budget required. Affiliates work on performance-based commission (typically 10-20% depending on your product margins and category).
You only pay when they drive actual sales to your DTC store. Pure performance marketing with zero wasted spend.
Is first-party pixel tracking complicated to set up?
We handle the complete implementation. You don’t need technical expertise.
We install the pixels, configure server-side tracking, set up GA4 properly, build attribution models, and create performance dashboards. You review the data and insights. We handle all the technical infrastructure.
Can you help with things beyond advertising?
Yes – as your strategic partner, we guide you through the entire DTC journey. Need Shopify developers? Email marketing specialists? CRO experts? Retention program setup?
We focus on what we do best (driving qualified traffic and measuring results), but we’re invested in your complete success and can connect you with trusted partners for other needs.
Amazon Is One Channel. One Channel Is a Problem.
• Customer ownership (emails, SMS subscribers, pixel data)
• Retention capability (repeat purchase systems, subscriptions, loyalty)
• Margin control (pricing power, bundle offers, AOV optimization)
• Platform independence (second revenue stream that you control)
• Data leverage (retargeting audiences, lookalikes, behavioral segmentation)
But DTC without traffic is just a placeholder store collecting dust.
We Drive Qualified Traffic Through:
- Google Ads – Capture active searchers and defend your brand traffic
-
Meta Ads – Create demand from cold audiences who match your best customers
-
TradeDoubler Affiliates – Top-of-funnel awareness through publishers and content creators
- First-Party Pixels – Track everything accurately and own your customer data
Complete multi-channel system. Commission-based partnership. We only get paid when you make money.
