Place adverts for your business across 3rd party websites & social platforms.
As a Display Advertising Agency, we can is placement of graphical ads for a business on 3rd party, independent websites across the internet. Most of us have seen the display network in action when we spot an ad from a business whose website we previously visited. Watch what happens next time you book a flight somewhere, the same travel website will no doubt start offering you hotels and car hire too! This practice is called Remarketing/Retargeting and is a powerful way to follow up with people who previously visited your website. Most of our experiences with Remarketing are sales driven, often to the point of causing irritation. But if thought through, Remarketing can be a very elegant way of continuing a conversation with your visitors too.
Beyond Remarketing, the Display Network offers us another way of reaching new people we want to target. Once you have a good idea of your perfect audience demographic and tastes, Display Advertising can help you reach new people within your target groups.
Google Adwords is the main source of Display Advertising. There are over 2 million websites (data source: Google Adwords) showing Google Ads across content, video and webpages. The Google Display Network includes YouTube and Gmail.
Beyond Google, there are also smaller Display Networks for Yahoo, Bing plus a host of networks that have a topic or geographic focus too. We have access to a number of 3rd party websites, forums and groups specifically for the UK that cover a range of industries and tastes too.
Recent Display Advertising Projects
Working with the UK’s original and biggest Gin Festival promoter to sell out their famous events across the UK, grow their online community and promote their craft gins for sale.
West Yorkshire Steel
Keeping the first UK steel supplier to embrace the web at the very forefront of the online steel market.
Promoting the beautiful lavender products, all sourced from their natural lavender farm in the North Yorkshire countryside, through search and shopping PPC campaigns.
Connecting new potential students with the University and their courses Training the in-house Communications and Sales teams on creating their own digital strategy for recruitment in a changing time for education.
Working With Positive Sparks
Positive Sparks are masters of Internet marketing. They are professional, reliable and are an absolute pleasure to work with.
Sam Goodwill, Director, Lavender World
We knew what we wanted and we knew that we needed to work with someone who had deep understanding of digital and could work at pace. The team have been brilliant, always on call when you need to verify any assumptions and always a confident voice when we were looking to invest marketing budgets quickly.
Phil Argent, Director of Digital, Gin Festival
Phil and Jo are a pleasure to work with, from initial briefing to the end of the project, they keep you informed and ensure that campaigns are running to their full potential. It’s great to have such a reliable and knowledgeable team supporting our digital campaigns.
Kerri Popperwell, Marketing Office, Falmouth University
We have worked with Positive Sparks for a few years now and their knowledge of internet marketing and advertising is excellent. The good work they do has ensured we receive quality traffic to our website on a daily basis.
Rob Ellis, Director, West Yorkshire Steel
Get in touch and we’ll walk you through how we, PPC and Data can all work together for you.