Facebook & Instagram Advertising
Advertise to people via their tastes, interests & lifestyles on the world’s largest social platform
This year, the number of monthly Facebook users worldwide has reached 2.13 billion. 1.15 billion of these are active daily users, with 1.4 billion logging on daily. With such a huge user base, 42% of online marketeers now believe Facebook to be critical or important to their business (data source zephoria.com).
We believe Facebook has the most sophisticated advertising platform online. It’s our favourite place to market and that is all down to the Facebook’s unique ways of allowing us to market to people based on their lifestyle, their loves and their values. If you have a consumer focused product and one that seeks to help people find, celebrate or enhance the positive in their lives, Facebook has to be part of your online marketing plan.
That said, there are a lot of B2B businesses discovering that Facebook Advertising offers a great way for them to reach their market too, largely down to it’s visuality, something that is even more enhanced now the platform encompasses both Instagram and WhatsApp too.
Facebook we’re also the first advertising platform to launch “lookalike” audiences. A wonderful way to scale a business based on finding people very similar to the ones who have already become customers or subscribers to your brand. Other platforms have now brought in their own version of “lookalike” audiences too, based on how powerful and successful this was for Facebook, however none have quite the ability to create a new audience of new potential customer quite the way Facebook does. Time to see what our favourite online advertising platform can do for your business?
Recent Facebook Advertising Projects
Working with the UK’s original and biggest Gin Festival promoter to sell out their famous events across the UK, grow their online community and promote their craft gins for sale.
Training the in-house digital team to create their own online growth plan and to launch a first Black Friday promotion campaign across both Facebook and Instagram in the UK and USA.
Secret Gardening Club
Growing the membership of the best “not so secret” online group for keen gardeners across the UK and promoting their weekly plant offers.
Promoting the unique IQ diamond to people searching for jewellery that is beautiful, ethical and kind to the earth.
Working With Positive Sparks
Positive Sparks are masters of Internet marketing. They are professional, reliable and are an absolute pleasure to work with.
Sam Goodwill, Director, Lavender World
We knew what we wanted and we knew that we needed to work with someone who had deep understanding of digital and could work at pace. The team have been brilliant, always on call when you need to verify any assumptions and always a confident voice when we were looking to invest marketing budgets quickly.
Phil Argent, Director of Digital, Gin Festival
Phil and Jo are a pleasure to work with, from initial briefing to the end of the project, they keep you informed and ensure that campaigns are running to their full potential. It’s great to have such a reliable and knowledgeable team supporting our digital campaigns.
Kerri Popperwell, Marketing Office, Falmouth University
We have worked with Positive Sparks for a few years now and their knowledge of internet marketing and advertising is excellent. The good work they do has ensured we receive quality traffic to our website on a daily basis.
Rob Ellis, Director, West Yorkshire Steel
Get in touch and we’ll walk you through how we, PPC and Data can all work together for you.