Do you feel overawed by the amount of reports, figures and options within Google Analytics? What if there was an app out there that quickly showed you the most important pieces of information that can make the biggest difference to your business? Rickard is one of the founders of Needl, a Google Analytics app that does just that. In this interview, Rickard takes us through his own history as a Google Analytics analyst and how he discovered repeating principles within GA that now underlay Needl. Discover how Rickard and I both encountered external factors that influenced our GA data and hence why pure data alone is never enough to find success. Great data mixed with great human thinking however can take you a long way. Join us on this podcast to start your own great data journey. Listen here or subscribe via iTunes on https://lrd.to/positively-sparking. This podcast was brought to you by http://www.positivesparks.com