Guillaume is one of the founders of Opteo, an Adwords automation tool that seeks to help you create profitable Adwords pay per click campaign quickly. In this podcast, you will discover why Guillaume believes good pay per click marketing is a mix of creativity and science. The idea behind Opteo is to automate the science element of Adwords to give you the time to be creative in your PPC marketing. In this podcast, you’ll learn what elements of Adwords Guillaume believes to be scientific and common to all Adwords accounts out there, including yours. Discover how you can highlight these scientific elements within your own account and take action to ensure they are working in your favour. Is you are running Adwords accounts for your business, this is the podcast for you. Listen here or subscribe via iTunes on This podcast was brought to you by