Mati is the CEO of a new Adwords App called Adscale (see http://www.adscale.com). Whilst there are a growing number of Adwords Tools out there, Adscale makes a bold intention to become the most automated tool of them all. We chat over how automation can exist in a marketing world where both creativity and science are important. We open up which PPC tasks do come down to pure data and look at where the task of Adwords management may head in the future. We also review how Adscale did on a test account we were kindly able to test drive it on. If you’re an Adwords Marketeer, Manager or Star in the Making, this is the podcast for you. Listen here or subscribe via iTunes on https://bit.ly/digitalsparks. This podcast was brought to you by http://www.positivesparks.com.