Sarah is a leading LinkedIn Lead Generation Expert (see http://www.lead-finder.live ) with over ten years of experience on the platform. In this podcast, Sarah shares her insights on why all B2B companies should make LinkedIn a central part of their online marketing. Discover her approach to engaging targeted new contacts, building relationships and how to know when the right moment arises to make a sales approach. Discover Sarah’s 80:20 rule for LinkedIn and how this rule will help you focus on getting the right balance in building both relationships and sales within your marketing. If you connect with what Sarah has to say, why not take her up on her free offer of a 1:1 chat about your business via her link above? Listen here or subscribe via iTunes on https://bit.ly/digitalsparks. This podcast was brought to you by http://www.positivesparks.com