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Migration from UA to GA4 Analytics

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In 2023, there was a big change from Universal Analytics to GA4 Analytics. Google helped with the shift for most websites, but it was more challenging for those using custom or less popular platforms.

If your brand is facing problems with your Google Analytics data in GA4 – like it's not as helpful, might be wrong, not working well, or missing important parts – you're not alone in dealing with this complicated switch.
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Do you miss the strong tracking and reporting you had with Universal Analytics? Do you want to use the new features in GA4 but are struggling with current issues?

At Positive Sparks, we get the details of this change and are here to help you through it. If your Google Analytics data isn't working well in GA4, we have the know-how to fix it.

Our team has a customized solution to bring back the strength you miss. Start by filling out our quick form for a free assessment. Let us understand your situation and guide you to make your Google Analytics data work well again. Your journey to using GA4's new features starts here, and we're committed to making sure your analytics experience is better than ever.
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Get our expert eyes on your campaigns and let us tell you where and how you can improve. Action these insights yourself or chat with us about how we get you to become another of our commission based PPC clients.

Claim your FREE Ads Audit

Get our expert eyes on your campaigns and let us tell you where and how you can improve. Action these insights yourself or chat with us about how we get you to become another of our commission based PPC clients.

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Roman Dudariev

Media buyer 
Dnipro, Ukraine

What sort of Positive Spark are you? What do you do in the team? What are you good at?
I help businesses attract new customers through paid traffic sources. I like helping businesses develop and grow with us, regardless of their budget, location or business size.
I have extensive experience in various business areas and in many countries. It’s always interesting to learn something new about new types of business and projects.
This always keeps me on my toes when I have to strategize for budgets ranging from $50 to $5,000+ per day.

What do you enjoy about being part of the Positive Sparks team?
I like that every team member can jump in at any time and help me with the project. You will never be left with a problem alone. The client will never be left alone with a problem.
We are always looking for solutions and development for the project.

In any case, I like the fact that my experience is always multiplied by the experience of other guys who are always ready to help.

What do you do in your spare time?
I play guitar and drums

One unusual thing about them that not many people know
When I registered for the marathon, there were no more accounts for 4 km and only accounts for 10 km remained. I was lazy and stubborn about transferring this goal to another event, so I signed up for a 10K and ran, even though I had never run that distance before.

Nataliia Dubyna

Paid search specialist
Dnipro, Ukraine

What sort of Positive Spark are you? What do you do in the team? What are you good at?
I am a PPC specialist on various client platforms (Google, Bing). I help develop pay-per-click strategies, aligning them with clients’ business goals. I analyze the market, target audience, and competitors and determine the best ways to use advertising budgets. As part of my collaboration with clients, I not only attract traffic but also actively work on optimizing web pages to increase conversions. I also constantly monitor industry and platform changes to adapt to new trends and technologies.

What do you enjoy about being part of the Positive Sparks team?
Absolutely! I consider myself very lucky to have met such sympathetic, kind, talented people within one team. We are a real team, where everyone compliments each other and is always ready to help.

What do you do in your spare time?
In my free time from work, I like to walk with my dog Frodo. Several years ago I adopted him from a shelter and now he is my best friend. I also enjoy dancing and yoga classes.

One unusual thing about them that not many people know
I like to go fishing alone. This is my kind of relaxation.

Kelly Luff-Cooper

Account Manager
St Agnes, England

What sort of Positive Spark are you? What do you do in the team? What are you good at?
I make sure that the client’s needs are met whilst ensuring that our team has everything we need to meet (and exceed!) those needs. I have both a customer service and marketing background so I enjoy the mix of the two, and I think it’s really important as an Account Manager to be on the side of the client AND the agency. I think I’m good at understanding the wider business needs of clients and how our role fits into this.

What do you enjoy about being part of the Positive Sparks team?
I love how well the team gel considering that we work and live around the world. The agency feels different to others that I’ve worked with over the years, as we truly work as a team without ego and I really like that difference – it makes for a positive environment and a true partnership with our clients.

What do you do in your spare time?
I have two children who at 2 and 5 years old take up a lot of my spare time. We live right by the beach, so we spend a lot of time there. For myself, I swim in the sea year-round, run (slowly) and love to read and write stories and poems.

One unusual thing about them that not many people know
There is very little that people don’t know about me because I’m pretty open! I went on the TV programme Masterchef when I was in my 20s – it was super stressful and I hated it once we started filming, but went on to work in a kitchen for a few years afterwards!

Kateryna Petrenko

Advertising Manager
Dnipro, Ukraine

What sort of Positive Spark are you? What do you do in the team? What are you good at?
I am the one who analyses the data and uses it to optimise campaigns and implement new strategies, and try to make sure that the client gets the best results.

What do you enjoy about being part of the Positive Sparks team?
Having been part of the Positive Sparks team for many years, I’m fortunate in that my role is always transitioning, which allows me to expand my skillset with the help of the fantastic team I work with. What I enjoy most are the great people I work with every day!

What do you do in your spare time?
I love spending time with my dogs, and I also love taking photos and posting them on Photostock or taking part in photo contests.

One unusual thing about them that not many people know
A few random facts:
– I love to go fishing.
– If I had to change my profession, I would like to learn to be a barista.
– My first job was cleaning at a slaughterhouse.

Jo Harrison

Digital Excellence Manager
France

What sort of Positive Spark are you? What do you do in the team? What are you good at?
I’m the Positive Spark that keeps everything ticking along, testimony to my attention to detail and meticulous nature. I oversee the day to day operations, looking after client communication and team management to not only ensure that everyone is focused on what they are good at, but also that deadlines are always met.

Furthermore, my effectiveness at pulling everything together, creating streamlined processes and building strong client relationships are what drive me to focus on delivering the very best for every business we work with.

As a result, Phil knows that all web marketing projects will be delivered on time and in line with the client’s expectations – which allows him to concentrate on delivering what he does best.

What do you enjoy about being part of the Positive Sparks team?
Having been part of the Positive Sparks team for many years, I’m fortunate in that my role is always transitioning, which allows me to expand my skillset with the help of the fantastic team I work with. What I enjoy most are the great people I work with every day!

What do you do in your spare time?
I’m very lucky in that I live in rural France, which allows me to step away from my computer and straight into the countryside for long walks with my dogs. I also love fabulous French architecture and search it out whenever I visit new places. Reading is another of my big passions and I’m very lucky because I get to read plenty of books before other people do in my role as a professional eBook formatter. Finally, I love learning new skills – and will dedicate time to basically anything that catches my interest and broadens my knowledge.

One unusual thing about them that not many people know
Most people don’t know that I’m part owner of an actual castle! That’s right… I own a share in a French château called Château de la Mothe Chandeniers in the Loire Valley. I try to visit my château at least once a year.

Dipesh Sapkota

Media Buyer
Kathmandu, Nepal

What sort of Positive Spark are you? What do you do in the team? What are you good at?
I am a media buyer at Positive Sparks. As a Positive Spark, my role revolves around crafting and executing dynamic digital marketing strategies. I specialize in leveraging the power of Social Media to enhance brand visibility, engagement, and overall online success. I’ve mastered the art of multitasking, making sure everything clicks, just like your favorite TV remote (minus the lost-in-the-couch part ).

What do you enjoy about being part of the Positive Sparks team?
Being part of the Positive Sparks team is like having a daily passport to different corners of creativity. It’s inspiring to work alongside talented individuals who share a passion for making a positive impact. The team’s dedication to creativity, innovation, and fostering a positive work culture aligns perfectly with my professional values.

What do you do in your spare time?
In my spare time, I catch the travel bug and go on adventures to new places, exploring and trying all kinds of delicious food. Cheering for my favorite cricket team always pumps me up and adds an extra dose of excitement to my day!

One unusual thing about you that not many people know
In the realm of the unusual, I possess a unique superpower—I can turn any place into a cozy nap haven. Call it my secret talent or a low-key superhero ability, but when it comes to napping, I’ve mastered the art. Whether it’s a couch, the office chair, or even the most unlikely spots, I can catch some z’s and turn any moment into a power nap paradise. It’s my unconventional way of recharging for the next adventure!

Catalina Useche

Digital Marketing Specialist
Medellín, Colombia

What sort of Positive Spark are you? What do you do in the team? What are you good at?
As a Digital Marketing Specialist, I’m responsible for creating and managing online marketing campaigns to promote brands, products, or services through the appropriate social media channels to reach their target audiences and achieve the business goals. I use my experience and expertise to analyze the goals and create the best digital marketing strategy to achieve them.

What do you enjoy about being part of the Positive Sparks team?
I love being part of Positive Sparks because we always work together as a team, looking for the best for the company and our clients, making sure we all succeed and achieve our goals. Everyone is super friendly and always willing to help.


What do you do in your spare time?
I enjoy working out and spending time with my friends and family. I also like listening to music, and going to concerts and football matches in Colombia.

One unusual thing about you that not many people know
I used to play football when I was a teenager. Also, I’m very good at Maths although I never wanted to study any engineering or any degree that included it.

Aizel Balce

Company VA Porto, Portugal

What sort of Positive Spark are you? What do you do in the team? What are you good at?
I help make things look good and get stuff done. I take care of ensuring our documents are branded. I also assist in transcribing our goals and processes into a manageable system, we call pods. I help reach out to influencers, ensuring our clients connect with the right people for the brand. I’m your go-to person for creative design and assisting anyone who needs a hand.


What do you enjoy about being part of the Positive Sparks team?
I’m part of an awesome team that’s always working together towards success. The atmosphere is super friendly, and we value respect in everything we do. It’s a great place to be, where everyone supports each other, making work both enjoyable and productive.


What do you do in your spare time?
I enjoy going on adventures, especially exploring the beach and mountains. I also like watching documentaries and Korean dramas.


One unusual thing about you that not many people know?
I used to be an elementary teacher for almost 12 years. I enjoyed teaching mathematics and interacting with the little milestones of the kids.

Amanda Gibson

Business Development Director
England

What sort of Positive Spark are you? What do you do in the team? What are you good at?
I am the glue that keeps everything together. I manage our client accounts and the various teams, within Positive Sparks that work with our clients. I ensure everything runs smoothly and efficiently. I develop relationships with our clients, help with marketing strategy and often advise on development.

What do you enjoy about being part of the Positive Sparks team?
I love the relationships we have with each other, although we are miles apart we are a very close bunch, who work very well together.

What do you do in your spare time?
In my spare time you will find me either singing or Paddleboarding (or both even, I’m great at multi-tasking 🤣)

One unusual thing about you that not many people know?
An unusual thing about me …🤔
I am a qualified Reiki practitioner