Victoria is the founder of Jolly Penguin, an ethically focused kids clothing brand, trading in both France and the UK. Like many businesses, Victoria launched her business offering a wide range of clothing options for a wide range of differing customer needs that came her way. Then she took the decision to focus down to a specific market. To differentiate. To formulate a real USP and build a true brand. Hear how she came to this realisation, how she made it happen and where it’s all taking her to now. Listen to the whole podcast here, or subscribe via iTunes at http://lrd.to/positively-sparking.