Search Advertising

Appear wherever they search for someone like you.


The first thing most of us do these days when we want to know something/buy something/find something is search. There are currently around 3.5 billion searches on Google everyday (data: A truly huge number and one that means whatever it is that you do, every day there are people searching for exactly what you offer.

You need to be there when they do. Right away. At the top of the page and directly in front of those searching eyes. Enticing fingers to click through and absorb your web pages. Search advertising is the one way we can make that happen for you almost instantly.

When we think of online search, we naturally think of Google. Rightly so, they occupy over 84% of the online market within the UK. But there are other places too, like Bing and Yahoo and the many search partners that Google and their peers supply search technologies to.

It’s not just the simple text ad these days for search either. Within search results we also now see Shopping Ads or Maps Listings too. We can equally control which specific searchers your ads trigger for too. We might choose to show your ads to a specific gender/age group or location. We might want to only show ads to people who have previously visited your webpages to ensure they have some form of existing brand awareness. Alternatively, we might reach out to completely “brand new” people, but whom are showing an interest in a specific topic already right now.

All in all, there are a variety of elements that can make up the perfect strategy for you. We’ll help you plan, build, launch and optimise the right search marketing strategy for you, all within the defined budget you have to spend.

Recent Search Advertising Projects

Gin Festival

Working with the UK’s original and biggest Gin Festival promoter to sell out their famous events across the UK, grow their online community and promote their craft gins for sale.

West Yorkshire Steel

Keeping the first UK steel supplier to embrace the web at the very forefront of the online steel market.

My French House

Connecting the winners of the 2017-18 European Property Awards with people across the world looking to move to the beautiful properties they have for sale across France.


Promoting the beautiful lavender products, all sourced from their natural lavender farm in the North Yorkshire countryside, through search and shopping PPC campaigns.

Working With Positive Sparks

Positive Sparks are masters of Internet marketing. They are professional, reliable and are an absolute pleasure to work with.

Sam Goodwill, Director, Lavender World

We knew that we needed to work with someone who had deep understanding of digital and could work at pace. The team have been brilliant, always on call when you need to verify any assumptions and always a confident voice when we were looking to invest marketing budgets at pace.

Phil Argent, Director of Digital, Gin Festival

Phil and Jo are a pleasure to work with, from initial briefing to the end of the project, they keep you informed and ensure that campaigns are running to their full potential. It’s great to have such a reliable and knowledgeable team supporting our digital campaigns.

Kerri Popperwell, Marketing Office, Falmouth University

We have worked with Positive Sparks for a few years now and their knowledge of internet marketing and advertising is excellent. The good work they do has ensured we receive quality traffic to our website on a daily basis.

Rob Ellis, Director, West Yorkshire Steel

Interested? Intrigued?

Get in touch and we’ll walk you through how we, PPC and Data can all work together for you.