SEO is the oldest form of web marketing, dating right back to the emergence of Google as the dominant search engine. David Groom is the founder of Href Media (see http://www.hrefmedia.co.uk), experts in SEO and Google Analytics. In this podcast, we hear Dave’s thoughts on how SEO has changed over the years and what this means for SEO in 2017. Hear Dave’s tips on his favourite SEO tools and on when it’s right to hire a professional versus learning SEO for yourself. Listen here or subscribe via iTunes on https://lrd.to/positively-sparking. You can also subscribe to our weekly podcast updates on email via https://bit.ly/webmpack