Each month Neil and I choose a current online trend to discuss. This month, in our final podcast chat together of the year, we look over our favourite web marketing developments across the whole year. Discover why Neil believes personalisation is the key to great web marketing. Why WordPress is still one of the best platforms online and why you should take a look at Google’s new tool Optimise. I discuss my new 2016 obsession with Google Tag Manager and why Facebook Ads continues to be my favourite online advertising channel, discover why here, or subscribe via iTunes at http://lrd.to/positively-sparking.